Day 2 : Making It "People-Shaped"
So we survived the long first day, and got some penetrating feedback from other teams on where the holes in our proposition are.... and now our idea has morphed into something really quite different to our original premise, but we're actually more excited about it as a result. We're also fully expecting it to go through a similar metamorphosis during the course of this day, and again tomorrow - probably by the time of the pitch on Friday we'll be building a social software community site on the theme of Monkey Tennis. However, the central tenet of our idea - making tagging more interesting, fun and "cool" - is still intact, it's just had a bit of a re-skinning...
Day 2 is all about the user, and making sure the idea is "people-shaped". We have two quite detailed personas for our use cases - that was last nights homework - and today we explore how these users will respond to our app, how they'll discover it, be induced to use it, and what their motivations are to continue using it.
But first, we have to give them a face - cue a quite bizarre trawl through the depths of MySpace profile pages to find a photo that exactly captures the essence of our 14yr old txt-addict girl from Cricklewood who sings into her hairbrush, hangs around in Claire's Accessories and Topshop and drops chips and chicken bones from the top balcony of Brent Cross onto the unsuspecting shoppers below... does this one look too "front-y"? Too large? Too slim? Too old? Too American? Too nice?? But we already feel like we've gained some insight into our users, and we're looking forward to applying some of these techniques to other projects once we get back to Real Life™