Innovation Labs

Wednesday morning and we're in full swing. Our concept now bears no resemablence to the description posted under Ymogen on the labs site but we're happy with the direction that it's going. As you will see in other posts, we've been forced to focus on the end user and move away from the generic "wouldn't it be great if people (unknown) could wander around accessing content that was tagged in space".

This morning, Matt is telling us about the BBC objectives which I hope will prove useful information to people following in future labs or hoping to develop content for the BBC. Generally the BBC must provide "public value".
Public value is driven via 5 metrics:
* Democratic (active citizenship)
* Cultural (celebrating and supporting best talent in media - drama etc)
* Educational (formal and informat learning, springwatch)
* Community (discuss issues that are geographic and interest based)
* Global (world service and global value. recognising the huge cultural diversity of the BBC)

Priorities for new media development are:
On demand (imp, mybbcplayer, e.g. BBC2 online),
Navigation (autonomy for search but new ways of searching are important. e.g. Stapler which uses semacodes), Engagement (moving from passive to active engagement, how do we drive engagement with BBC sites).
e.g. Action network.

BBC uses software including DNA, Creative Archive and it's worth looking at these to understand how the BBC works.

Finally, Ubiquity is critical. Make it work across devices so that as many people as possible can use them. For example, bbc.co.uk/mobile

Your concept needs to address fit with the public values and will undergo a public value test. I.e. If it's all about making money, it's not likely to be a BBC thing.