Innovation Labs

You don't need women when you have the warm embrace of a glass of brandy and German style board games like Carcassonne!

Day 2 was very useful for us and really narrowed and focused the idea in our heads. Gill and "Haddock" were really helpful mentors, pointing out seemingly obvious questions like "What's the hook? How does the user find out about the service?". We felt our pitch went pretty well, and we didn't feel we had any huge spectres lurking behind the curtain. While the extremely detailed back stories for our users Stephen and Sam seemed superfluous at first, later on the value of the detailed texture the characters had became apparent as difficult questions became easier to answer.

We meet Jem for the first time this afternoon - Matt and Frank have been talking this morning about our pitch to him, and helped build up the fearful illusion among the groups that the man who holds the purse strings may be some kind of gigantic tentacled ghost, just waiting to destroy our ideas and devour our souls.

If we don't make another blog post, maybe someone should call Mulder, Scully and the GhostBusters...