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Innovation Labs

Reflecting on a hectic week

Well, the labs week is over and we've definately taken a lot from our time there. The week was bound to be a great one from the start - finding out my wife Ruth was pregnant for the first time on Monday certainly proved as a distraction from the very 'tasteful' decorating - cheers for the Champaign as well Sean!

'I love the BBC' evolved a huge amount during the week and even up to the last day bits were being chopped and changed. It ended up as BBC Dreamer and looked into the ways in which we use tv as a background medium much more now. BBC Dreamer was an experiment in opening up the vast BBC archive to everyone through large public screens, in gyms, hairdressers, train stations and the living room.

It seemed the Commisioners liked our idea and presentation but felt it wasn't an area which they needed to explore - we got loads of good feedback on the presentation though. We look forward to working with the BBC in the future and would like to thank Frank and Matt and all the mentors for all the advice and time they put into the week.

If I could give any advice it would probably be don't get too attached to your idea - it'll be in shreds by the morning and you'll be scrambling around trying to piece it back together again. You'll reach a point around 11pm on Thursday though where you'll think - 'yep, that's come along way since Monday'.

thanks again

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