Project Description
What if you could quickly access the BBC content that is most relevant to your life, whatever the time and wherever you were? As we move away from a linear model of broadcasting there is an increasing reliance on audiences to seek out the content that appeals to them. As the convergence of multiple channels continues apace this choice is only going to grow. One of the biggest challenges faced by the BBC in coming years will be ensuring that as the volume of content increases, so too does the value and relevance of it to audiences. BBC Everywhere will look at new ways of providing relevant content in a way audiences will find engaging to interact with.
Company
magneticNorth is an interactive design group based in Manchester. Founded in 2000, the agency now numbers 25 staff. From conception, mN’s core proposition has been rooted in delivering truly original interactivity by mixing the best of ‘old world’ and ‘new world’ communications thinking. This idea remains central to the agency’s team and approach today. We are a collective of very different individuals – marketers, strategists, producers, designers, developers, programmers, writers and art directors – with a shared passion for innovative, user-centred, interactive design.
Well it's 2:15 am on Friday morning and we've finally finished our pitch for tomorrow! Maybe we shouldn't have had that Tiramsu in the pub down the road - we might have got things done a bit sooner! So it's... Read more »
24 Mar 2006 2:03am
I was full of good of intentions to keep posting each day, but suddenly after our initial posts on day 1 we find ourselves on day 4 at the start of what is going to be a busy day building... Read more »
23 Mar 2006 9:03am
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