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      <title>BBC Innovation Labs: Labs 2006: Manchester: Magnetic North</title>
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      <copyright>Copyright 2006</copyright>
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         <title>Time for bed</title>
         <description><![CDATA[<p>Well it's 2:15 am on Friday morning and we've finally finished our pitch for tomorrow! Maybe we shouldn't have had that Tiramsu in the pub down the road - we might have got things done a bit sooner! So it's off to bed now and we'll see what the morning brings.</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/24/time_for_bed.php</link>
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         <category>Magnetic North</category>
         <pubDate>Fri, 24 Mar 2006 02:06:29 +0000</pubDate>
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            <item>
         <title>What&apos;s New Pussycat?</title>
         <description><![CDATA[<p>I was full of good of intentions to keep posting each day, but suddenly after our initial posts on day 1 we find ourselves on day 4 at the start of what is going to be a busy day building our presentation in light of the comments from Jem Stone. Day 2 was all about the user, sorry people/person and ended with us acting out a scenario set in a pub in Barnsley, complete with fake pints of beer, background sound effects and bad Yorkshire accents. Day 3 was leading up to running our idea past Jem. At the end of day 3 we went for a walk to mull over what we now need to do, inspired by the site of Trotters World of Animals, which is a bit of an oversell calling it a world, more like a backyard. So day 4 begins and we're ready to get stuck in, spurred on by mN winning at the Design Week awards last night for <a href="http://www.blueprint-studios.co.uk">Blueprint Studios</a> Have it!</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/23/whats_new_pussycat.php</link>
         <guid>http://open.bbc.co.uk/labs/2006/manchester/03/23/whats_new_pussycat.php</guid>
         <category>Magnetic North</category>
         <pubDate>Thu, 23 Mar 2006 09:41:23 +0000</pubDate>
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         <title>Where are the ladies?</title>
         <description><![CDATA[<p>I spent most of my youth hanging around with young boys.  Not that there was anything paedophilic about that, as at that time I too was a young boy myself, so hanging around with boys was generally considered normal.  But as most young boys do, they grow up and like to spend their time around young ladies.  Frustratingly for me, when I attended university, the computer science courses I took were so absent of females that I was forced to loiter outside ladies toilets just so I could ‘accidentally’ have social (yes, social) intercourse with one.</p>

<p>Since those days, I like to think I’ve progressed, and now socialise with girls and boys in equal measure.  Unfortunately for the Manchester BBC Innovation labs, as with the vast majority of the computer science industry, it is still excessively male dominated.  I’m not sure why this is, but I’m sure it’s not a good thing.  Today at the labs we’re currently looking at the ‘user’, a horribly geeky term for ‘people’. You know, men and women, your mum and dad, your girlfriend, your husband and so on.  My worry is that we’ll turn the ‘user’ into a commodity, a collection of data, an over-simplified demographical reference to be packaged and digested rather than concerning ourselves with the real human, emotional side that makes us different from the machines.  “What would a woman think?” we’re asking ourselves.  I’m optimistic that it won’t turn to that because I have a plan.  If by Thursday I haven’t said more than two words to a real woman, I’ll have to start loitering outside the ladies again.  And then we’ll really know.</p>

<p>Paul Neave<br />
</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/21/where_are_the_ladies.php</link>
         <guid>http://open.bbc.co.uk/labs/2006/manchester/03/21/where_are_the_ladies.php</guid>
         <category>Magnetic North</category>
         <pubDate>Tue, 21 Mar 2006 13:37:41 +0000</pubDate>
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            <item>
         <title>Taking Shape</title>
         <description><![CDATA[<p>The opportunity to spend uninterrupted time developing an idea, with help from a set of mentors and the other teams, is already proving fruitful a day and a half in. Our idea is starting to take shape.</p>

<p>The thought of fridays pitch to commissioners who can give the go ahead to our project there and then, is rather scary. Although my biggest fear is what is on todays lunch menu. Yesterday we had black pudding hot-pot!</p>

<p>Although the setting is beautiful this is no holiday. We are following an intense schedule, and there are even fines for being late. Which means sadly we may not have the opportunity to bother a badger at  <a href='http://www.trottersworld.com/'>Trotter's World of Animals</a> which is next to the hotel. </p>

<p>Adam Todd</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/21/post.php</link>
         <guid>http://open.bbc.co.uk/labs/2006/manchester/03/21/post.php</guid>
         <category>Magnetic North</category>
         <pubDate>Tue, 21 Mar 2006 13:01:57 +0000</pubDate>
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            <item>
         <title>Aint no picnic in the lakes</title>
         <description><![CDATA[<p>This is the second day of the innovation labs and this morning has been a lot more fun than yesterday, creating imaginary users such as a shotgun wielding, opinionated farmer from Barnsley.  It's certainly been challenging so far and really makes you think, allowing you to step back and question your ideas etc. BUT I was asking myself after the first day - where's the joy? It's all very serious, yet for me and the rest of the team having fun is a big part of the creative process - I mean nobody is going to die. That said I'm encouraged by this morning so lets see what the rest of the week holds...</p>

<p>The only other thing is the food is really awful - so much so last night we buggered off to The Pheasant and had a lovely meal that didn't look like it was created in the seventies. </p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/21/aint_no_picnic_in_the_lakes.php</link>
         <guid>http://open.bbc.co.uk/labs/2006/manchester/03/21/aint_no_picnic_in_the_lakes.php</guid>
         <category>Magnetic North</category>
         <pubDate>Tue, 21 Mar 2006 12:51:27 +0000</pubDate>
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            <item>
         <title>Magnetic North</title>
         <description><![CDATA[<p>The Magnetic North team will be blogging live from the North-West Innovation Lab from 20-25th March</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2006/manchester/03/03/magnetic_north.php</link>
         <guid>http://open.bbc.co.uk/labs/2006/manchester/03/03/magnetic_north.php</guid>
         <category>Magnetic North</category>
         <pubDate>Fri, 03 Mar 2006 16:59:53 +0000</pubDate>
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