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Innovation Labs

2006

Reading Room

Project Description
A powerful search engine, capable of understanding the individual ‘reasons’ that motivate any search and using these reasons as a set of tools to segment and cluster the content of the BBC archive. We call this approach “pragmatic reading paradigm” because it considers the reading process not as a mere acquisition of information but as the reader’s attempt to fulfil his current expectations about the subject matter of his readings. It does not merely focus on what the user is reading, but investigates the reasons why he is reading a particular document. Each user is unique and needs addressing as an individual rather than as a mere virtual consumer. Although not possible to profile every user, we believe we can understand their general purpose and predict what their content needs may be.

Company
Established in 1996, Reading Room is a leading, award winning full service digital marketing company, with head office in central London and have established offices in Manchester, Melbourne and Sydney. We stand at the forefront of the evolution of digital solutions, leading the way in the creation of innovative, cost-effective and intelligent online strategies for our clients. We are dedicated to understanding, anticipating and shaping the way companies communicate with their audiences through digital platforms. Reading Room provides its clients with complete end-to-end digital channel strategies, integrating a best of breed approach to market with creativity based upon knowledge and insight.