Schedule for Day two
Tuesday
7 March 2006
4:03pm
Day two on the Lab is focusing on understanding your users their motivations. The aim of the day is to build a 5 minute pitch based on the user profiles developed yesterday, telling a story about how your users engage with your product. The morning will focus on understanding user contexts and user modes, with the afternoon developing these into user scenarios. Finally, we will ask you to identify the three key user benefits of your product, and how you will express these in your pitch.
10:00 - Introduction to the day and some of the user-centred design tools we're using
10:30 - 12.30 - project teams working in pairs to help each other develop user contexts and user modes
1:00 - 2:00 Lunch
2:00 - 4.30 - Teams working individually to develop user journeys for their products. Mentors will be available throughout this time if you need specific assistance or ideas for design tools
4:30 - 5.30 - Project teams back in their pairs to develop user benefits
5:30 - 6:00 - Prepare user-centred 5 minute pitch
6:00 - Teams split into two groups for pitching and feedback
