Innovation Labs

We’ve had the legs pulled off our idea, poked it in the eye and kicked it around the room a bit. The good news is with a bit of first aid from the lab it’s almost fully recovered and ready to venture out into the world again.

There’s been tons of useful stuff this week particularly ‘good cop – bad cop’ where you get to pummel someone else’s idea – put it back together and present it back to them.

One of the disciplines we’ve found useful this week is to describe a typical user for your idea (age, likes, dislikes, how they use technology etc) and then write a story about how they experience it.

Once you start presenting that story to a range of different people you quickly discover the strengths and weakness of your approach and identify the areas you need to work on. There’s no doubt this has helped us hone the idea.

ps thanks for the strap line Ian, we’ll keep you posted.

Tim & Cliff
http://www.synergy.tv