Dubit
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3 Mar 2006 5:03pm
Dubit
Project Description
Our proposal aims to change the way users browse bbc.co.uk by creating a visual impression of the paths travelled through the site and archives. As users navigate through the site they will be ‘invisibly’ contributing to this path. Users are creating a site map where the hierarchy is defined by their actions. The navigation can be analogised to a tree, with the current content node representing the tree trunk. Related topics will be shown as branches leading from the current content node to the child content nodes. When a user clicks a child content node, this then becomes the main content and all related content nodes are retrieved. The routes between nodes will be visually weighted; the more popular routes would be thicker and brighter. This navigation reminded us of the J.D. Salinger book, Catcher in the Rye. As the thousands of little kids run through the fields we can imagine small gaps in the rye forming. And then these thin gaps are followed again and again they begin form paths. The navigation through the content archives performs a similar function, it is possible for users to collaboratively form paths through the fields of content, defining the experience of the users behind them.
Company
Dubit used the UK’s first 3D chat room technology to create www.dubit.co.uk – an online community for UK teenagers. One of the site’s main attractions is the 3D cartoon world where teenagers can create their own avatar and communicate, real-time, in a multi user environment. Dubit Ltd has an outstanding reputation for innovative online campaigns as well as a unique, credible and reliable youth insight through its research department. The research extends across a vast range of topic areas and clients, in both private and public sectors.Dubit Interactive develops and integrates e-solutions for both public and private sector industries and since its inception has been instrumental in maintaining the safety of its chat site by campaigning for safe protected areas.
