Throughout the week the mentors' input was invaluable to help turn our seedling idea into a tangible concept - we can't thank you enough. It was a pleasure to work within such a positive environment and the fact that so many great ideas were established by all companies is testament to this.

We were lucky enough to have had our idea selected by the commissioners and now look forward to working with the BBC to develop it further. Apparently Saul's long, flowing golden locks mesmerised the commissioners during the final pitch (see exhibit A - http://www.flickr.com/photos/93727562@N00/110448807/).

We found yesterday that it really helps to take half an hour to go for a walk around midday and change your surroundings otherwise you can develop a one-track mind.

Amongst other things we've learned a great new buzzword - “Snacking.” In the context of... “Simon generally visits the BBC website to snack on news content.” This was one of the terms used to describe web user behaviour in terms of how they browse and search the web and we liked it!

We quickly found out after the first presentation that we wouldn’t get very far in this exercise without having a specific target audience to map our idea onto so this was the real aim of today. We sat down with 2 of the BBC’s mentors and began to pick their brains about the strengths of our idea and where it would sit best. After some
deliberation we came up with two main groups where it would fly:

+ Parents - a group that is vocal, social and keen to make their experiences public - even if only within a closed community. We quickly ruled this user group out because it was deemed by the BBC to be too competitive, with sites already in place to serve this niche.

+ Minority sports groups (e.g. Wrestling, kayaking, shooting, archery…). With the Olympics coming to London in 2012 investment is being channelled into sports and there are minority sports out there that don’t get the platform (can’t afford an all-singing, all dancing website/journalists don’t sniff out these news stories) that is
afforded to events such as track and field. Therefore there is a gap where our idea may sit to provide these sports with a voice on the BBC website. This will serve to allow local clubs to upload their news stories, details of upcoming events and results for this data to be easily accessed by BBC journalists. Members of the clubs will have
control over content and be able to publish and comment. Anyone can also access this content and find out how to get involved so the site encourages positive action.

So we sit poised and ready for day two with a sound idea of who our users are and in a good position to develop this further today.