Making Your Mind Up
Now everyone consider what a fantastic song that was. Being at the BBC Innovation Lab is a little like being in Bucks Fizz. There are regular outfit changes - I am on my third - and the sense of being part of a contest-thats-not-a-contest, like the Eurovision which always seems to put fun and playfulness at the top of the agenda - is strong here. We have been getting some truly excellent feedback from folks- and hats off to the user design folks who have been so helpful today in pressing us to understand the user journeys. It was great to be 14 again and listening to hip hop. If you know me well you'll know that I still have many of my bad habits from being 14 and still like hip hop, but don't get a chance to dramatise it in front of sympathetic adults.
And the idea? Well it feels leaner and meaner than Monday. It is a whole third lighter and better for it, and we've been encouraged to push it as far as it can go in supporting the public's desire for creativity as we understand it. We need now to think clearly about how the BBC could work with the concept, the platform and the content. But if it was anything like today, it should be fun!
Certainly there's little we enjoy more than having the flaws in an idea exposed ruthlessly by both the experts from the BBC, and by our peers. Nor can we think of anything we'd rather do than wrestle with user profiles, and try to map a journey through our project which explains how it can benefit both the user and the BBC. The constant thinking and appraising has tired our brains out, but we are emerging from the process as better people, hopefully with a better project and, if we're honest, probably as slightly fatter people too...
