<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
   <channel>
      <title>BBC Innovation Labs: Labs 2007: South England: Persuaders Media</title>
      <link>http://open.bbc.co.uk/labs/2007/s-england/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2007</copyright>
      <lastBuildDate>Tue, 03 Apr 2007 13:58:20 +0000</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/?v=3.2</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>Headlining</title>
         <description><![CDATA[<p><strong>Final day</strong><br />
Breakfast was a sombre affair and clearly most of us had very little sleep, we could barely grunt at each other.  I spotted Remo and asked him what time he went to bed- 7am he replied, it was 7.45am.  As the pressure mounted we checked out of our rooms and discovered that we on last, fearing that we were going to have a lot to live up someone changed our <em>perspective</em> by suggesting that we had the headline spot.</p>

<p>Some truly creative performances followed, we laughed and were delighted at how the projects had shaped up over the last few days.  Whether it was <strong>Post It Notes,</strong> sandwich boards or bloody fully engineered computer programmes from Broadsight [amazing guys well done] everyone had a great time telling their stories. </p>

<p>Finally our turn came; we don’t remember much other than it got funky.  </p>

<p>An idea too big for the BBC alone, lets see……… you can stay connected as to how our project is shaping up on <a href="http://www.persuaders.co.uk/blog">our blog here.</a></p>

<p>Thanks everyone it was emotional, <br />
Stay in touch, Steve & Fitz<br />
<a href="http://www.persuaders.co.uk">www.persuaders.co.uk</a></p>]]> <![CDATA[<p><a href="http://www.persuaders.co.uk/blog">http://www.persuaders.co.uk/blog</a></p>]]></description>
         <link>http://open.bbc.co.uk/labs/2007/s-england/04/03/headlining.php</link>
         <guid>http://open.bbc.co.uk/labs/2007/s-england/04/03/headlining.php</guid>
         <category>Persuaders Media</category>
         <pubDate>Tue, 03 Apr 2007 13:58:20 +0000</pubDate>
      </item>
            <item>
         <title>Day 4</title>
         <description><![CDATA[<p>Today is rehearsals; we don’t know what Jacks Tee shirt says today as we can hardly see we are so tired. We spend all day finalising our ideas and don’t get time to rehearse anything. We stumble through with a lack lustre performance and to our surprise everyone in the room gets it!  Because we now really believe in our idea and have so many areas covered other people believe us too.   </p>

<p>With a sense of ‘our work here is NEARLY done’ and truly shattered we head for a post presentation analysis………….. in the <strong>Jacuzzi </strong>to work out the next phase.</p>

<p>Another late night was to follow, sketching out the plans and sharing them with our mates Simon and Rupert from Designers Ink.  We finally gave up in the early hours and headed to our rooms where we rehearsed by playing the blues on Fitz’s bass guitar,   this led us to another idea which meant we now had to remix the whole presentation.  <em>We later find out that this kept one of the commissioners awake; if you are reading this we are sorry it was the adrenalin of it all.</em></p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2007/s-england/04/02/day_4.php</link>
         <guid>http://open.bbc.co.uk/labs/2007/s-england/04/02/day_4.php</guid>
         <category>Persuaders Media</category>
         <pubDate>Mon, 02 Apr 2007 17:17:30 +0000</pubDate>
      </item>
            <item>
         <title>I never finish anythi….</title>
         <description><![CDATA[<p><em>Day 3 </em><br />
<strong>I never finish anythi….</strong></p>

<p>Jacks Tee shirt once again sums the start of our day up, the commissioners arrive in a few hours the suns out and its time for the post it notes to return with vengeance.  Homework needs to in by 11am so we have better finish it.<br />
Blimy 10:50 and that’s it! Our homework to our surprise brings the last couple of days together for us, nails the idea and gives us a real sense of purpose. </p>

<p>Claire our commissioner makes a real impression on us and understands exactly what we want to achieve and genuinely seems really excited about our plans.  This galvanizes our passion and spurs us on and we reward ourselves with a nice single malt, but there is a still a long way to go.<br />
</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2007/s-england/04/02/i_never_finish_anythi.php</link>
         <guid>http://open.bbc.co.uk/labs/2007/s-england/04/02/i_never_finish_anythi.php</guid>
         <category>Persuaders Media</category>
         <pubDate>Mon, 02 Apr 2007 12:18:54 +0000</pubDate>
      </item>
            <item>
         <title>Meh……</title>
         <description><![CDATA[<p>Day 2</p>

<p><em><strong>Meh……</strong></em>Jacks Tee shirt from FuturePlatforms sums up how we feel today especially as Fitzroy insists on a 7.30 pre breakfast meeting each morning.  At 9am sharp we start off again, kicking and screaming we are dragged through a series of exercises with the mentors that we don’t really want to do, we just want to focus on figuring out exactly what our idea is and they seem to be very good at distracting us from this…lets just go with it.  As it turns out that this is exactly what we are doing, we just don’t quite realise it yet</p>

<p>More presentations are to follow, but how can we dramatise an idea that we have not pinned down yet.  Needless to say that although Fitz played a 14 year old girl very convincingly we were annihilated- but in a nice way, and they were right! ……..</p>

<p>Time to take the idea apart, get to grips with it and put it back together.  But when are we going to be able to do this as its 7pm, time for dinner and then there is more homework to follow!  <strong>Our families now report us as officially missing</strong>.  Have we really only been here 2 days?<br />
</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2007/s-england/04/02/meh.php</link>
         <guid>http://open.bbc.co.uk/labs/2007/s-england/04/02/meh.php</guid>
         <category>Persuaders Media</category>
         <pubDate>Mon, 02 Apr 2007 12:13:51 +0000</pubDate>
      </item>
            <item>
         <title>Whats this all about then?</title>
         <description><![CDATA[<p>Colleagues’ friends and family asked, so what will you doing at Innovation Lab?  <br />
Well….. thinking about stuff was our reply.  Sounds easy, nice hotel a gym a swimming pool and good food.  Leaving our young families’ behind- in my case a 12 week old daughter we expected a relaxed break ‘chatting’ to likeminded people and hanging out in the bar.</p>

<p>How wrong we were.</p>

<p>Day 1</p>

<p>Yes and…..<br />
We arrive nice and early and meet our new friends from 383 Project over coffee and croissants, due to TomTom we are not quite sure where we are but we do know we can not see the sea.</p>

<p>As more of us arrive it is clear that there is a wide variety of people and skills here, thankfully most people seem as unsure as us as to actually what their big idea actually is.  This is a problem as we are presenting them in just a few hours!  What’s more there will be no time to think about them as we have a whole load of stuff to do first. </p>

<p>After a very agreeable lunch we all take it in turns destroying each others ideas, not a great way to make friends we think- but actually the reverse becomes true</p>

<p>We finally break at 7pm for dinner where we are given our homework! This needs to be finished by 9am so head fizzing, buzzing and spinning a full 360 I managed to crawl into the sack in the early hours.<br />
</p>]]> </description>
         <link>http://open.bbc.co.uk/labs/2007/s-england/04/02/whats_this_all_about_then.php</link>
         <guid>http://open.bbc.co.uk/labs/2007/s-england/04/02/whats_this_all_about_then.php</guid>
         <category>Persuaders Media</category>
         <pubDate>Mon, 02 Apr 2007 12:06:31 +0000</pubDate>
      </item>
      
   </channel>
</rss>
