Swinton Park, zero distractions
It hardly seems that we've been here for four days. By Thursday I'm normally ready to hear the pitches and make some calls, but the teams here at Swinton Park are still coming up with new ideas and concepts, and I'm sure that will continue right into the night and right up to the presentation tomorrow.
Noam from Mint Digital is keeping his blog up to date with what we're up to:
The mentors run a series of workshops. The workshops are designed to push the ideas to the limits. All the techniques are user-centered. This is a very important part of the development process at the BBC.
Whilst one of the commissioners from Audio & Music is singing the praises of the process:
Every time I start to contemplate leaving the BBC (its 5 and a half years and counting) I get the opportunity to participate in something which I I probably wouldn't get the chance to elsewhere.
(thanks Chris! ;-)
The North East and Yorkshire region is incredibly strong, Labs always has a mix of ideas, some good, some not so great - but there's not one here that's beneath the contempt of the commissioners.
I've really enjoyed this week and I'm sure that tomorrow we'll see some truly innovative ideas commissioned for further development.
