BBC - UK Games Research
In March last year, we commissioned some UK-centric research to look at UK residents and their gaming habits. The research was conducted during June and July 2005, then amalgamated and analysed in September 2005. A public-facing copy of the results was created in December 2005, and you can find a copy here (PDF, 1.3 mb).
Why games research?
In the context of audience research and new media, we wanted to know how significant gaming is in the UK, and who's playing. Much of the publicly available research out there is US or Euro centric, and often focuses on self-identified 'gamers'. We wanted to find out how many people in the UK are playing games, even simple games such as Hearts on the PC, or games on mobile phones. Other areas of interest to us: how much people value gaming. When and where gaming is most popular. Why and when games might be chosen over other forms of interactive or linear media.
Hope it's of use to you!
BBC: Games In The UK (2005) (PDF, 1.3 mb)
- 27 Jan 2006 06:01 PM