BBC:refresh
The aim of my design was to examine each element of the existing homepage, and to work out whether it was needed and how it could be improved.
I then developed the homepage around a set of feature concepts, which aimed to represent and promote all areas of the BBC website. In particular, I've repositioned all the traditional 'tv content' around 'watch' and all 'radio content' around 'listen'. This widening of scope enables the inclusion of new forms such as podcasts and recognises that the BBC is moving towards being all about content rather than the specifics of the distribution platforms.
I've also added more promotion of deep level content, as a way of showcasing what the BBC website has to offer and enticing people into sections they wouldn't normally read.
You can read more about my review of the current homepage and the thoughts behind my redesign in more detail by following the links in my mini-site.
- 26 May 2006 12:56
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